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Tweet...Tweet
August 29, 2012
Source/PR
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(AUG 29) Costa Mesa, CA- It
was first for the sport of boxing as fight promoter Roy
Englebrecht introduced the first ever live Twitter feed at his
Fight Club OC show on August 16th. All fans in attendance at the
sold out show were able to tweet their comments to all fans in
attendance and even were encouraged to tweet their scoring of
each bout. All the tweets were displayed in real time on the
large Fight Club OC video board scrolling across the bottom of
the screen.
"My son Drew, who is our marketing and operations manager has
been wanting to come up with something that would get our Fight
Club OC fans more interactive with our shows, and he thought
that having a Twitter Scroll on the bottom of our video screen
would be the way to do it," said Englebrecht.
Englebrecht then had the technology developed to allow the
twitter scroll on the screen and hired a company to be at the
show and monitor all tweets before they were shown show that
there would be quality control.
If the response from the fans was any indication Englebrecht's
Twitter experiment was a huge success. They were able to capture
nearly 500 new Twitter addresses, and are going to offer this
group a special ticket promotion at their Fight Club OC
doubleheader, October 4th and 6th.
"I couldn't be happier with what Drew has put together, as we
continue to be one of the most innovative fight promoters in the
business," concluded Englebrecht. "We are also working with
Apple on several new video apps that will blow people away when
we launch them."
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